How to Convince Customers to Buy your Product
For startup Businesses, after creating product the biggest challenge has to face is selling products to customers. Creating product is difficult but selling product is more difficult than creating product. You must need to convince your customer to buy products otherwise business will get fail. Majority of business failed because there generated profit from sold products is much less than their expenses so it become necessary that numbers of sold product generating profit is greater than expenses but it doesn’t means you started selling product at higher price this can also cause big failure in your business. You should learn how to convince customer to buy your product before starting business. Convincing customers is about playing psychological game. Here are few points that describe how to convince customers to buy your product.
Quality:
Quality of product is just like the root of plant or base of building. If the root or base is week so the risk of tree and building fall down is so high. Similarly if the quality of product is week so your risk of failure of business will to high. Another think is that if the quality of the product is excellent so you can confidently introduce your product to customers which will increase of getting customer convinced.
Advertisement:
Advertisement of any product plays important role in your business. Once, your product will introduce to large number of audience. You can advertise via TV channels, social media advertisements, and google advertisement. Second, it makes easy to convince customer. Advertisement play’s important role in psychology of people. Advertisement that you can implement for your product is that you can show a person in some big trouble such as A girl whose skin color is so dark and she has reject by many guys came to marry her. She use product which make her skin fair and in few months she became married girl. You can show how the problem solved by using your product.
Seller Appearance:
If you are hiring sales mans and sales girls for convincing customer then hire those sales mans and sales girls which describe benefits of your products with their appearance such as if your product is for long hair so your sales girls who are convincing customer to buy product must have long hairs because it can put positive impact on customer’s thought. To customer it seems like she has long hairs because she is using your product. If you are putting forward those sales girls having short hair to convince customer so this can put negative impact on the customer.
Customer Feed backs:
In starting keep the records of the customer of your product and ask them to give feedback when they get positive result from your product, you can offer some price for them or money for their feedback. After getting enough feedback now you can use them to convince customer. When customer see’s the result that consumer got then customer will imagine own self on the place of the consumer who got benefit. Which will help in making the mind of customer to buy your product.
Schemes:
Majority of people like schemes. Try to put different schemes on your product and don’t worry if you are getting less profit. To convince customer you must provide schemes on your product which will attract customers and it’s also necessary to run the business in the beginning. You can provide different schemes such as buy one get on free scheme, Discount schemes on different occasions, you can partnership with popular companies to put schemes of their product with your product in less price , you can give free sample of your product in events.
Comments
Post a Comment